The Importance of Food Photography in the Hospitality Industry.

The Importance of Food Photography for a Business:

 

With the advancements in technology and just about everyone having access to a smart phone, we have started seeing food photography as one of the most photographed subjects across the world. Regardless of the social media platform, most people love taking photos of their food and sharing them with their followers. This essentially creates FREE marketing for restaurants, chefs, caterers and other business owners because it keeps pushing their brand out there. The problem with this is that by other people posting photos of your food, you lose all control of what your food looks like and how it is presented. The idea behind professional food photography is simple, make your food look the absolute best it can look and capture that moment to share it with the world.

Food Photography

While I have been photographer for many years, I have also spent quite some time as a chef, learning and creating dishes through the years. With the camera always close by, it became clear that I should start shooting food. Society now spends a lot of time photographing every meal whether it be for their social media or to be able to look back on it. Shooting food is an art form in itself. There is so much when it comes to plating and designing the plate and there is also a lot going on behind the camera whether it's setting or lighting set ups, every little detail makes a huge difference in the final product. I think shooting food evokes an emotion like no other. To some it may be about a dish that brings back a childhood memory, it may be a dish that makes your mouth water, or any other emotion you can imagine. I consider myself very lucky to be able to capture these feelings. Here is a small gallery of past shots. 

All images are available for sale as stock photography. Please contact for information.

Jose@JCThroughTheLens.com